Principles

What we will not do

Six promises, made on 13 September 2026. Each one is checkable against the site as it runs, and each one would cost a directory funded by advertising real money to keep.

1. 01
   No advertising.

   Nothing on the site is placed because someone paid for the space. There are no ad scripts and no ad cookies.
2. 02
   No paying to appear or to rank.

   A physician cannot buy a listing, a better position, or the removal of a fact. Order comes from training, record and practice, and nothing else.
3. 03
   No star ratings.

   Stars are easy to game and impossible to audit. We show facts with their sources, and we show where a fact came from before we show the fact.
4. 04
   No selling of visitor data.

   What we keep about a visit is small and listed on the security page. None of it is sold, shared or traded, at any level that could describe a person.
5. 05
   No listing we cannot verify.

   A physician we are unsure about is left out, not published with a caveat. Accuracy comes before completeness, every time.
6. 06
   No hiding a fee.

   Practices that charge a membership fee are marked so you know before you call. The marker changes nothing about where they appear.